Wednesday, 29 February 2012

Design Business - E-decorator Hide & Sleep

Along with the rise in websites selling homewares online, we have recently noticed a number of interior decorators offering an 'e-decorating' service. 

Of course, nothing could ever beat having an interior designer come to your home to plan, source and style your entire interior. BUT not all of us have the budget to cover that kind of service. 

What is possible is for a designer to pull together a general scheme, offer a guiding hand if you like, at an affordable price. The concept has really taken off, and as an online design store we wanted to know more.....

So… we've spoken to a few lovely, creative ladies who are doing just that. 

Source: Hide & Sleep - Interior Stylist for Children. The white rug featured is available on Gallop Lifestyle - Hooked Design lace rugs.

GL: Why did you start your business, and what is the ethos behind Hide & Sleep?

HS: I started Hide and Sleep as I noticed their was a gap in the market.  I knew there were interior designers who designed children's rooms, but no-one in Melbourne specailizing in them. I love children and don't have any of my own (yet), so i thought it was perfect to combine my love of interior design and my love of children together to create the perfect job. I love getting to know the children, and their personalities, and i enjoy the challenge to design a different room to suit each child.  I am constantly looking for new products, and not just children's products, there are many homewares such as cushions, rugs, prints and decorations that are not designed specifically for children but are perfect in their rooms.

GL: What services do you provide and what are the general costs associated? 

HSHide & Sleep offers a range of services, with "my new room" being the complete package.  This package is $420.00 and involves a consultation in my client's home, a discussion regarding wants and needs and professional advice on room layout, furniture, colours, and soft furnishings.  A design board is created so my client can envisage exactly what the room will look like.  Products are ordered and in no time, i am on their step again, goods in hand, ready to complete the room.

OR There is an e-design package which is $220.00. This involves the client completing a questionnaire, sending some photos and then I put together a custom designed display board with pricing and product information.  I work to my client's budget and ensure that no two rooms are ever the same.

Source: Hide & Sleep - Interior Stylist for Children.

GL: What are the most popular requests you receive?  

HSMost of my client's have great taste and know what they like, they just need assistance bringing it together.  Some client's know what they want, but have no idea where to find it and need my assistance in sourcing. But the most popular request is designing a toddler's room.  I get many requests when toddlers are ready to move from a cot into a single bed. It's my job to design a room that the child can grow with.  

GLHere is a great sample mood board put together by Jacinda using some of the homeware products available online at Gallop Lifestyle.

Source: Hide & Sleep - Interior Stylist for Children. Gallop Lifestyle products featured include:
- 'Summer Vagabonds' Prints, $35 each
- Hooked Design lace rug in grey, $420 for 120cm diameter
- Chevron Cushion in 'pomegranate' and Hot Springs Cushion in blue - Designer cushions online
- Floral batik cushion in orange, $79
All other products, contact Hide & Sleep.

For more information on Hide & Sleep visit or email Jacinda at

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